ADIRE: EVERYDAY WEAR?

A lot of eyebrows must be raised by now wondering how adire can be worn every day? Well, sit back. Of recent, adire has blended easily into the fashion industry, and we are glad to see people of diverse tribes and nationality embrace adire.

Some of us are already aware of what adire is, but for those who are unaware and new to our page, we would enlighten you.  Adire is a resist-dyed cloth produced and worn by the Yoruba people of southwestern Nigeria in West Africa. The Yoruba label adire, which means “tied and dyed,” was first applied to indigo-dyed cloth decorated with resist patterns.

There’s an unpopular opinion about adire, which is, it ought to be worn to very special religious or ceremonial occasions, such as festivals, weddings, funerals, etc. Adire can be infused into our everyday look and I will tell you and show you how.

For an official look, you may want something extremely stylish, but still want to have a professional look, then you can opt for an adire cotton fabric, sewn into a Suit / Blazer or a Shirt tucked into a plain black trouser/skirt. Beneath are some official look inspirations. 

It’s Friday and we are tossing aside our corporate wear we’ve been in all week, and going in casual to work. Throw on a gown/t-shirt and pair it up with a jean trouser and sneakers. We have that covered as well, and we present to you our Jolie Volie collection; These are our Art-inclined T-shirt/gown with contemporary designs that depict our rich cultural heritage. Below are a few of our JV collections…

After a long and stressful week at work, we all want to burn off steam and have a pleasant time over the weekend… You can decide to have a good time with friends over drinks, or whichever way you decide to spend it, your go-to piece should be something comfortable and casual, here are some suggestions for you. 

Rumour has it that Nigerians are the life of the party, and they always ensure to turn up during the weekends, either at a wedding, birthday party, house warming or any event they find themselves in, and they always endeavor to look their very best when they make an appearance.


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