Nigerian textile brand Adirelounge is spearheading the African drive for sustainable textile production. Founded in 2012, Adirelounge has been using the ancient adire textile dyeing method to make its own clothing and accessories.
The fashion industry has often been faced with environmental and unethical business practices. Many companies have faced accusations of greenwashing, which is making misleading or questionable claims about eco-friendly products.
Like the rest of the world, Africa is experiencing fast technological development in its retail sector. With an increase in access to the internet and the rise of e-commerce, the retail sector in Africa is poised for unprecedented growth